We are really pleased to announce that we have recently started working with Coca Cola to support them with their audience engagement at the “Coca Cola X Music Venue Trust Tour” which kicks off with 13 gigs at grassroots music venues across the UK through September and October, headlined by indie singer- songwriter Casey Lowry.
We have activations for fans leading up to the tour, at each gig, as well as following the tour, where we will be creating digital showreels for each individual venue. This is an exciting development for Filmily, where we will be showcasing Filmily’s capabilities for engaging fans in the lead up to the tour as well as utilising our self-generating digital scrap books to create unique content for each venue to support each venue’s ongoing promotion in the future.
Paul Hiskens, Head of Head of Sponsorships and Partnerships GB for Coca Cola Europacific Partners commented,
“At Coca-Cola we love the opportunity to engage with our consumers in many different ways - we see the Filmily Platform as enabling us to get closer to audiences, which provides a better experience for the fan as well as giving us greater insights into them.”
Mark Ashdown, CEO of Filmily said,
“Working with Coca Cola is a fantastic step forward for us at Filmily, we are huge fans of live music and utilising our platform to support the Coca Cola X MVT tour is a great opportunity for us to showcase the power of the Filmily platform, and how we can support major global brands in getting greater audience engagement and providing insights that were previously unavailable.”