We have written a fair amount here at Filmily about the different types of activations that we can do with the Filmily Platform, creating fun moments for engaging fans whether at an event, following at home or watching at the pub. However, it should always be front of mind that there is huge value in the data that we are able to gather for rights holders and sponsors.
Whether it’s the roar of the crowd at an event, or chatting with your mates watching from your sofa, through the shared passion for the game – sports create powerful connections. But in today's digital age, understanding fans goes beyond the stands. Data holds the key to unlocking deeper insights, building stronger relationships, and ultimately driving success for both sports rights holders and sponsors.
Why data matters
Imagine understanding your fan base like never before. Knowing their favourite players, preferred content, and purchasing habits. Data empowers you to:
Unlocking the fan vault
Data comes in many forms, each offering valuable insights:
Building trust, building a community:
Responsible data collection is paramount. Be transparent about what data you collect, how you use it, and respect user privacy. Offer clear opt-in and opt-out options, and adhere to data protection regulations. By building trust, you create a loyal and engaged community that willingly shares their valuable insights.
Join the game:
Data is your secret weapon to connect with fans, boost engagement, and secure lucrative partnerships. Start collecting responsibly, analyze effectively, and unlock the true potential of your fan base.
Actionable steps:
At Filmily we are able to gather up to 75 data points per activation, and with average conversion rates at over 40% then this can lead to powerful insights for you and your marketing team to utilise to ensure that you can foster a closer, more personalised relationship with each individual fan.
By embracing the power of data, you can transform your fan engagement and become a champion in the digital arena.
Get in touch with us to learn more about how we can support your data enrichment strategy.